With studies showing that a majority of workers opt to use social media in the workplace, it’s no surprise that many physicians are beginning to integrate social media into his or her practice. While social media for physicians is a niche market, it’s still a rapidly growing niche market, and many physicians are using it to better their practice. While we don’t recommend that you live-tweet during a difficult prognosis, or Snapchat during a strenuous surgery, there are certainly a variety of ways that you can use social media to your advantage. Below are just a few social media for physicians that you might want to incorporate into the workplace.
Social Media For Physicians
Probably one of the fastest growing social media tools for physicians, Doximity is quickly becoming the hub for medical professionals. This networking site is a great way to connect with former classmates, future coworkers, and potential employers. Similar to LinkedIn, with Doximity you’ll be able to interact with those in the same profession as well as get tips and tricks from your peers. If a new medication or procedure hits the market, you’ll be able to use social media to stay in the loop.
Speaking of LinkedIn, if you want to connect with other healthcare professionals, the 2003 social media outlet should be at the top of your list. When you think of social media for physicians, you should think of LinkedIn. This polished, user-friendly social media site allows you to connect with peers and employers, as well as join groups that feature like-minded professionals who will post a variety of articles related to the health profession.
DailyRounds is a great way for your practice to interact with one another practice, share knowledge and research findings, and access an extensive drug database. Similar to Slack, which is used in professional settings, DailyRounds is catered towards medical facilities that are looking to remain connected. Doctors can use DailyRounds to exchange wisdom, upload and view medical case files, and access a drug database. You can also chitchat and network on the desktop or through iOS and Android apps. This is a great social media tool for physicians so you can keep up-to-date on information and keep the lines of communication open with other practices and physicians in the industry.
Really? Youtube? Yes, in fact, many physicians are using Youtube as a way to teach new physicians as well as promote themselves in the social media realm. In addition to educating and reassuring existing patients, a YouTube channel can also bring new clients to your door. Using video clips, you can explain illnesses, perform exercises, or demonstrate early detection techniques. You’re a professional, so make sure you’re investing in professional-grade equipment so you can make videos that look clean and crisp. Social media for physicians is a great way to show off your skills while growing your online presence.
Similar to Doximity, Sermo is another social media for physicians designed to connect healthcare professionals all across the globe. The goal is medical crowdsourcing, like a Quora for doctors. You can ask real-life medical questions and get real-life answers from hundreds of your peers. However, one way that Sermo is better than Quora is that it only for physicians and you can ask questions anonymously. This is a great way to help other physicians as well as get advice and input from literally thousands of other healthcare professionals around the world. With Sermo, your current staff grows exponentially and will help you provide the best possible care.
Having trouble keeping track of all these new social media platforms? Luckily, with Hootsuite, you can keep track of all your social media on one site. With Hootsuite you can keep track of various social media profile and even see the growth and engagement rate of your accounts.
Note: While we still don’t recommend that you spend a large portion of time on social media, there are still many ways to use it to your advantage. As always, the patient comes first, so make sure you’re giving them your full and undivided attention at all times.
So, there you have it our list of social media for physicians. What social media platforms are you using? Which do you find the most helpful? Let us know in the comments section below!